Filmed on a Cinch Video Mobile App outside Port Augusta in regional South Australia, starting at 10am. Sent through the users telco network to Cinch Video Creative Services. Edited, approved by the client and distributed nationally the same afternoon to media outlets to be made available for TV news broadcasts and online print publication immediately.
The Challenge
Our PR client had a requirement for a multimedia release to be distributed to news outlets around Australia the same day as the official opening of a massive solar operated tomato farm.
The opening was to be held at Port Augusta in regional South Australia and the requirement needed broadcast videos of speeches and overlay footage to be included.
The challenge was overcoming the remote location of the event to achieve timely and wide distribution of the event and supporting media.
The Solution
Cinch Video's PR client ran the official opening event and submitted the footage and photos as the event occurred.
Along with the completed video, the multimedia news release contained 2 x versions of the Media Release documents (PDF and DOCX), 45 x high resolution photos as well as a broadcast version of the completed video for news outlets to download.
The Result
Within 2 hours of the event concluding, the release was distributed to over 200 news outlets around Australia.
Our unique and innovative analytics engine reported media engagement of 79.17% from the outlets previewing and downloading content that was required for their respective bulletins and publications.
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